Bill the Chippy, Jill the super-mum, and Todd the busy professional are our quirky characters and creating them for print for Leo Burnett's was a fun change from TV land. The concept is based on busy people needing to get in, fill up, and get out. They see filling up their car as just another task in their busy day, and filling up with pay@pump is a smarter choice.
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Posted By: Fiona • Date: 06 Nov 2011
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