Domino's wanted to do some instore decorating. Campaign Palace wrote a great story and we took the copy and moulded it into all kinds of crazy shapes. Take a good look at the details we achieved: a mushroom 'V', prawns in the shape of a 'P' and 'Bacon' looking like bacon ... mmmnnn... bacon! We supplied Domino's with a library of typographic elements that could be rearranged on a per store basis.
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Posted By: softly • Date: 09 Apr 2010
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