A brand new campaign from B&T's "Ad Agency of the Decade" BMF offering a refreshing rebrand for Weight Watchers. The rollercoaster journey of life is illustrated using a flowing inky line. Mighty Nice used beautiful illustrations by local talent, Andrea Smith, and a combination of 3D and motion graphics software for animation. This campaign has flowed on from TVC into print and web seamlessly.
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Posted By: softly • Date: 01 Feb 2010
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