Nexus Productions have created a set of humorous idents for the organic food company 'Seeds of Change' to promote their preservative and additive-free range of sauces, soups, pasta and cereal bars.
Directed by Simon Robson at Mighty Nice, type animation playfully mixes pictograms and letterforms to create a series of 15, 10 and 5 second idents containing witty and engaging sketches on ‘organic’ life.
Extending from the 'Seeds of Change' UK print campaign, the idents retain their organic 2D and stop-frame style aesthetic and the handmade, loose design used for the typography, which is a hallmark of Simon's style.
Voiced by comedians Stephen Frost and Hugh Dennis, Simon developed mannerisms for the characters based on Dennis and Frost's vioceovers and extended them across the three sets of characters - a pair of wellington boots, a potting trowel and watering can, and two garden pots. As Simon says, "It's been fun to work out how a boot could be bawdy or a trowel could impersonate a courgette."
The idents are currently airing on Channel 4 in the UK.
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